Sharp insight → Smart strategy → Strong outcomes.

I’m Shree. I help organisations unearth opportunities and unlock meaningful change.

Research expertise with applied experience.

I’m a researcher at heart, with a knack for turning customer insight into action. I’ve spent my career bridging the gap between what people need and what businesses deliver — whether that’s building brand value propositions, shaping new products, refining services, or unlocking fresh growth opportunities.

My experience spans the full journey—from uncovering deep customer insight and building business cases that gain traction, to managing cross-functional “maker” teams and launch strategies.

I’ve built a diverse skillset over 10+ years, holding leadership and hands-on delivery roles in consulting and industry.

I work with partners in a flexible, personal way—unrestricted by rigid working models and linear thinking.

Quick Sprints & Sounding Boards

Short, focused sessions to unlock ideas, pressure-test plans, or spark progress fast.

Fractional or Embedded

Part-time, hands-on support as a product, insight, or strategy lead within your team.

Deep-Dive Projects

End-to-end projects tackling complex challenges—from research to concepts, strategy, and activation.

Advisory & Coaching

Ongoing guidance and coaching for leaders or teams navigating product, research, or innovation challenges.

Workshops & Team Facilitation

Creative, collaborative workshops to solve problems, align teams, or spark new thinking.

A few ways I can help

Gain Understanding

Strong decisions begin with clarity about your customers. I uncover motivations, behaviours, and emerging trends, translating them into opportunities for growth.

  • Insight explorations: Tackling unknowns through mixed-method research—cultural analysis, customer behaviour and needs

  • Trend analysis & knowledge synthesis: Distilling market data and internal research into sharp, actionable insight

  • Customer closeness & co-creation: Connecting teams directly with customers through interviews, workshops, and creative testing

Build Clarity

Great organisations don’t chase everything. I help teams focus their energy—defining strategies and roadmaps that balance ambition with customer needs.

  • Vision & strategy: Crafting value propositions and long-term product visions that inspire action

  • Innovation & product roadmaps: Prioritising opportunities and setting a clear direction for growth

  • Immersions & workshops: Bringing cross-functional teams together to spark ideas and align on decisions

Implement Change

Insight isn’t just about knowing—it’s about doing. I stay close to delivery—embedding within teams to guide product, brand, or innovation initiatives from idea to launch.

  • NPI & program leadership: Guiding development of new propositions, from early concepts to market readiness

  • Product management: Mapping user journeys, writing requirements, and refining digital experiences

  • Team development & coaching: Training teams to work more customer-centrically, fostering collaboration across functions

Nominated by C Space for MRS Young Researcher of the Year 2020

I’ve worked as an insight, strategy, and innovation consultant to both global multinationals and fast-growing startups.

I’ve also led innovation projects in-house, collaborating closely with R&D, supply chain, and operations to bring new products to customers—and worked in digital product and e-commerce management alongside engineers, designers, and data teams.

Experience snapshot

  • 2022 - 2025

    Led DTC strategy and product management for £12m+ International business and 1million active customers.

    Product Strategy | Data Analysis | AB Testing | User Research | Product Requirements | Feature Prioritisation | Platform Migrations | Retention & Loyalty | Conversion & AOV Optimisation | Continuous Improvement | Product Design Briefs | Agile | Shopify Migration

  • 2021 - 2022

    Established Insight & Innovation functions for INTL markets, prior to leading digital product strategy and management.

    Customer insight | Pricing | Concept Development | Claims & Packaging | NPI Gate Preparation | Business Casing | 5 Year Roadmapping | Supplier Engagement

  • 2017 - 2021

    Progressing from Consultant to Associate Director, honing my skills as a mixed methods researcher, functional leader and client partner.

    Online Communities | Focus Groups | Ethnography | Surveys | Segmentation | Storytelling | Workshop Facilitation | Sales | Data & Analytics | Segmentation | Concept Testing & Refinement | UX Research

  • 2015 - 2017

    Spent 15 months across 5 agency placements, building foundations in marketing specialisms and client service.

    Content Marketing | Research | Brand Strategy & Identity | Events | Project Management

  • 2013 - 2015

    Consulted FTSE250 organisatons on financial and people related matters.

    Reward | Compensation | Tax | Executive Leadership

Download my resume

  • Shree sparks with energy and desire to improve things. She has always tried to understand the problem, connect with internal teams to deliver the best possible insight and to make sure that it is embedded into the organisation. Shree is a great person to collaborate with, she forged relationships with Nissan teams across the globe as well as with other agencies and she is truly missed. We have learnt a lot for Shree as CX team. I highly recommend Shree to work with.

    Elena Bousseil, Nissan Global

  • Working with Shreeya has been an absolute pleasure. The “client/ agency” line was nowhere to be found as she fully integrated into the (extended) Nissan team. By understanding our brand and our company, she managed to bring a true value to every single thing she does. Packed with energy and positivity, Shreeya is a great addition to any team!

    Sandra Plakke, Nissan Global

  • Shree is dedicated to her craft and is clearly an accomplished researcher, as evidenced by the accounts she's grown and teams she's upskilled during her time at C Space. However, she's also a very strategic thinker, more than capable of discussing brand and business strategy implications with senior clients including the CMO and CSO - latter being a former MBB strategy consultant himself. Second, Shreeya is the safest pair of hands a client could ask for. With a large group of cross-functional stakeholders and a complex segmentation methodology to execute against, Shreeya consistently managed our client's expectations and delivered excellent work, on time and often to a higher standard than required. She's super organised and a very skilled communicator, able to adapt her style to suit a range of clients from new grads to memos for the CEO. Our client sponsor quickly came to see us as strategic advisors and I'm sure that this was due to the sense of confidence and security she exuded.

    Risham Nadeem, Innovation Director

  • Shreeya was one of my favorite collaborators at C Space - a true Renaissance woman, Shreeya is a brilliant strategist who has the ability to understand, analyse and synthesise multiple sources of data and work flexibly across a diverse set of methodologies all in service of crafting impactful strategies that inspire business and organisational change for her clients. She played a critical role in helping scale the Data Analytics practice at C Space and I feel truly lucky to have benefited from her brilliance on my team. At C Space, she was a true pioneer within the rest of the business both in how she was able to collaborate and lead across both our core accounts and within our Data Analytics practice as well as her work introducing new sources of data from social media, online browser interactions and text analytics into our core methodologies and approaches, working with our strategic partners in these areas to scale their platforms across our business.

    Justine Lai Karmin, C Space Director

  • Throughout our time working together at Harry’s, Shreeya was great at conveying product requirements and working closely with engineers, understanding high-level technical complexities to align on the best approach. Her leadership helped ensure the team met deadlines, ensuring projects ran smoothly by facilitating and planning meetings and overseeing multiple areas from initial concept to final implementation. Shreeya was also a pleasure to work with, always bringing positive energy to the team.

    Gary Butler, Software Engineer, Harry’s

  • Shree is a master of her craft, an expert in both qualitative and quantitative methods to address strategic client challenges. Her lateral thinking ability means she sees what others can’t, resulting in compelling, actionable strategy outcomes. One of the qualities I admire most in Shree is her relentless need to question and challenge everything. Not simply problem solving, but problem finding, a standard she instills in the people she works with that results in team excellence. Beyond her intelligence and drive, Shree prioritises compassion and kindness. She’s an incredible listener, who champions and supports the people around her. I feel very lucky to have worked so closely with Shree and to better understand what empathetic leadership looks like, an example that’s surprisingly difficult to come by.

    Harriet Lowe, CX Lead, C Space

Fun Fact #1 Bye desk, hello dance! I teach a Bollywood fitness class every Tuesday evening. Come and join me if you’re in the Ealing area! Book at www.sobolly.com

Fun Fact #1 Bye desk, hello dance! I teach a Bollywood fitness class every Tuesday evening. Come and join me if you’re in the Ealing area! Book at www.sobolly.com

Fun Fact #2 Meet Rumi. Rumi is my Macedonian rescue - he looks like a mix of Corgi, Spaniel, Duck Tolling Retriever and is my most challenging client.

Fun Fact #2 Meet Rumi. Rumi is my Macedonian rescue - he looks like a mix of Corgi, Spaniel, Duck Tolling Retriever and is my most challenging client.

Fun Fact #3 I'm addicted to crafts. Whether it’s jewellery making, pottery, painting or an ambitious DIY stunt, I’m usually planning my next creative project.

Fun Fact #3 I'm addicted to crafts. Whether it’s jewellery making, pottery, painting or an ambitious DIY stunt, I’m usually planning my next creative project.